A few weeks ago, Walgreens, the drugstore chain, announced that it would be trying out a new extended format that would include a full line up of groceries. And then you say “Hold up, Walgreens has been a place where you could get chips, pop and various other nick-nacks for years, what’s so big about this?”
Well, to put it bluntly, they are going to be selling fresh goods now as well. That means butcher shops, fresh produce, baked goods, and (drum roll please) beer.
And not just any beer, beer that is priced at fifty cents a can.
The brew, named “Big Flats 1901” is a private label owned by Walgreens, and will be sold in six packs and cases in over four thousand revamped Walgreens outlets. Now I consider myself a beer connoisseur, but I am not a beer snob. I will pretty much drink any sort of beer put in front of me from rotgut Milwaukee Swill, right on up to Chimay or Hennepin. However, if you are thinking what I am thinking you cannot tell me this beer is in any way good.
Sure, at fifty cents a can, you can’t beat the price for a buzz. You can’t beat it that is, unless you know a place that sells antifreeze for under eight bucks a gallon, but by then, isn’t the whole point lost? You aren’t drinking for any other reason but to get wasted. And that is why I am sure this stuff will be a huge hit with the guy who holds the cardboard sign and lives under the overpass, or with the underage college crowd. You’re probably better off springing the extra few bucks to get Natural Light because at least you are (reasonably) sure you won’t go blind drinking that slop.
Just go out on a limb and call me crazy here, something is just inherently wrong with a beer that is less than a dollar per can, and the sad fact of the matter is I will probably spring the three dollars for a six pack just to try it.