In light of multiple Twitter accounts getting hacked, mainly big corporations such as the recent attacks to Burger King and Jeep, it seems like it’s an ongoing trend. Just when you think it’s over, another account gets hit. MTV today decided to join in on the fun, and basically hacked their own Twitter account. Looks like self-hacking is the new method of attention whoring.
So, what exactly did the Viacom-owned subsidiary ”hack” their own account with; what did they transform the page into? With another Viacom owned subsidiary, BET.
Out of all the things MTV could have done, they instead fell short in terms of creativity. Basically, it was just a dumb way of advertising BET.
Initial reaction to the publicity stunt that MTV pulled pointed the blame to the hacker responsible for vandalizing Burger King and Jeep’s Twitter accounts. Gizmodo reports that the hacker responsible for aforementioned hacking was perhaps done by hacker Tony “iThug” Cunha, a member of the @DFNCTSC (Defonic Team Screen Name Club), who were responsible of hacking Paris Hilton’s phone back in ’05.
While the recent hacking that Cunha had been allegedly involved in (and had bragged about) consisted of vandalizing the entire account and tweeting humorous, vile and random things, MTV didn’t really do a convincing job. But then again, if they had resorted to change their account to look like a competing station’s Twitter, it would backfire.
It’s not surprising to see why there many who were skeptical of the “hack”, since this is the equivalent of those annoying “Hey guys, I hacked [insert name of Facebook friend who got 'hacked'] He’s gay! jk I love you” posts you occasionally see on Facebook. In short, they wanted in on getting a large number of new followers after being attacked.
The person responsible, as the Daily Dot reports, was BET’s social media pugilist, J.P. Lespinasse, who tweeted about the hacking which was has been since removed. Soon after it was over, MTV tweeted that the whole thing had been a prank.